Want to put some life in your web?
I am Jo Williams, a PR pro with a penchant for digital media. But please, call me Jo.

Want a website [insert other communication tool] that's beautiful and brainy? Based in Calgary, Alberta, I develop websites, promote your company on the internet and build your social media presence.
Here's how I help:
star  Website development
star  SEO website copywriting
star  Social media strategy
star  Social media content
star  PR
star  Email campaigns
star  Facebook ad campaigns
star  Other communication projects like annual report
      editing, events, videos, speeches…
More About Me

Formal stuff

star  M.A., Communications Management, University of Southern California, 1999
star  B.A., Public Relations & French, University of North Dakota, 1992
star  E-Marketing Certificate, Canadian Marketing Association, 2010

Where I've worked

star  Canadian Red Cross delegate to NYC during 9/11, coached spokespeople and acted as spokesperson during crisis
star  Chaired numerous non-profit fundraising events
star  Press Secretary in Manitoba Government
star  Managed development of national campaigns including "Malaria Bites" for Canadian Red Cross
star  Extensive PR experience working with local, national and international media for successful story placements

Want to know more? Just ask.

Portfolio
Client:
Mines Action Canada

Services:
Video creative development
Client:
Walk Without Fear Foundation

Services:
Website development, SEO, social media set up, copywriting, creative
Client:
Rod Love

Project:
Love Letters Blog

Services:
Blog development, creative direction
Client:
Scott Tannas Senate Candidate

Services:
Website development & management
Client:
Doug Black Senate Candidate

Services:
Website development & management
Client:
Integrity Post Structures

Services:
Website development, Internet marketing, social media, copywriting, shoot & produce video testimonials
Client:
Integrity Post Structures

Project:
Integrity Post Structures E-News

Services:
Develop and regularly maintain highly read e-newsletter
Client:
Integrity Post Structures

Services:
Facebook page development, copywriting & marketing
Client:
Integrity Post Structures

Project:
Integrity Post Structures Blog

Services:
Develop, maintain and market blog to key audiences with fresh ideas
Client:
Canadian Wilderness Inn

Services:
Website development & copywriting
Client:
Achilles Foot Clinic

Services:
Website strategy & development, creative direction, copywriting
Client:
Canadian Red Cross

Services:
Campaign strategy & development, website development, Internet marketing, social media, copywriting, assist in video PSA "Malaria Bites"
Client:
Canadian Red Cross

Services:
Annual report, project management, creative direction, editing, photography direction
Client:
David McKellar Regulatory Consulting

Services:
Web copywriting, SEO
Client:
Mines Action Canada

Services:
Develop fundraising materials
portfolio pic
Landmines can be stopped
Client:
Mines Action Canada

Services:
Design folder for fundraising materials that stands out from the pack
Client:
Labbe Bedding

Services:
Website copywriting
Client:
Foot in the Door Consulting

Services:
Website strategy & development, creative direction, copywriting
Fans
  • "Jo Williams is an internet marvel. I had been hoping to increase my practice in the area of surrogacy and fertility law for some years now, but I didn’t have the technological know-how to do so. Jo and “Not Your Average Jo” stepped in and for a very reasonable price have increased my web profile so significantly that my business in this area of law has tripled in the two months since Jo’s initial work. I would strongly recommend Jo’s services to anyone interested in increasing their business through online profiling."
    Ellen K. Embury   •  Barrister and Solicitor  •  
    Fellow, American Academy of Assisted Reproductive Technology Attorneys  •  DUNPHY BEST BLOCKSOM LLP
  • "Working with Jo was truly a pleasure. In building our new website she provided professional advice, creative design and continued to keep the project moving forward. We appreciated her research skills and her attention to details. The results achieved were beyond our expectations and I am happy to say within budget."
    Connie Slonski   •  Office Manager  •  Achilles Foot Clinic
  • "Not Your Average Jo Communications has provided our hotel with a bright, sleek colourful and informative website. Jo's excellent ideas and tailored services were exactly what we were looking for and in turn we have received many compliments about the new webpage. I would highly recommend Not Your Average Jo Communications to anyone."
    Jacquie Halloran  •  General Manager  •  Canadian Wilderness Inn
  • "I've been fortunate to have worked and collaborated with Jo on several projects spanning some 15 years. Throughout that time I have been continually impressed by her ability to quickly comprehend the subject matter, understand the challenges and drive toward a solution. Jo's creativity always comes out on whatever she's working on combined with great sense of humor it makes her a natural in the business."
    Robert Campbell
  • "For anyone or business looking to expand its market into the web-based world, Jo Williams is the key to ensuring a successful, timely, and new age launch. With her skill and mind set towards being ahead of the industry you can be sure you are reaching out to more clientele than you could have ever imagined. Jo was an instrumental part of Integrity's new website and managed to increase our potential leads by well over 200% and drive our business to new levels of success. But don't ask me, check for yourself www.integritypoststructures.com"
    Jerry Myer  •  Project Manager/Co-owner  •  Integrity Post Structures Ltd.

  • "I've worked on a lot of political campaigns - the fast moving, high energy environment where you find out pretty quickly who can perform under pressure, and who can't. Jo is one of the best. Fast, focused, and funny too!"
    Rod Love  •  President  •  Rod Love Consulting Inc.
  • "We have found Jo and her team exceedingly creative, flexible and adaptable to the conditions and budgets that NGO's work under. Every product we have produced via Not Your Average Jo has been well received by the public and our clients for its innovative design and attention to detail. I highly recommend Not Your Average Jo Communications to anyone!"
    Nancy Ingram  •  Outreach Coordinator  •  Mines Action Canada
  • "Jo is creative, innovative and hilariously funny. A communications gem."
    Colleen Lavender  •  Principal, Lavender Ink
  • "We are concerned that we spend our money and time on marketing strategies that will provide us with the most benefit and return. I do not have to stress that concern to Jo because she knows it. She is ahead of the game when it comes to task planning and implementation of ideas. Her positive, "Can-Do" attitude, her attention to detail, and her knowledge of current trends, is comforting and inspiring to a busy business-owner such as myself."
    Hannah Arcega  •  President/Owner  •  Thermae Advanced Aesthetics
Say Hello     phone
Convinced? Have your people call my people at 403.827.9820.
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